About Danielle Sinclair

Danielle Sinclair is a creative consultant with more than 25 years' experience across brand, marketing, customer experience, creative direction and interiors.

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Her career began in fashion marketing before she founded and ran her own multidisciplinary marketing and communications agency, working with leading fashion, retail, lifestyle and leisure brands across the UK and Europe. Her work spanned brand strategy, customer experience, digital and e-commerce, communications and creative direction.

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Over the past decade, Danielle's work has increasingly moved into the physical world through interiors, property and the creation of spaces and experiences.  Today, through Danielle Sinclair Design, she brings those disciplines together.  At the heart of Danielle's work is a fascination with people, what they want, how they behave, what they respond to and how businesses and brands create meaningful connections with them.  She believes that a brand is much more than its visual identity. It is the sum of every interaction someone has with it - how it communicates, how it welcomes people, how a space looks and feels, how it functions and, ultimately, how the experience is remembered.

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Danielle works with founders, businesses and creative teams at the early stages of projects, helping to ask the right questions, identify opportunities and turn ideas into clear, distinctive creative concepts.

Her work can encompass brand thinking, customer insight, concept development, creative direction and interiors, bringing together the different elements of an experience rather than considering each in isolation.

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With a BA (Hons) in Fashion Marketing, an MA in Design Professional Practice with Distinction and later training in Interior Design, Danielle brings together commercial thinking and creative instinct with a practical understanding of how ideas translate into the real world.

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She is a member of the British Institute of Interior Design and a BIID Regional Ambassador.

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Away from work, Danielle is happiest surrounded by family, dogs, good food, gardens and beautiful places -  preferably somewhere with a little Spanish sunshine.